It's a full house and all your key executives are in town. Registrations were down, so you're glad that you opened the event up to others you wouldn't normally target. They might not turn into anything, but at least the room is full. The optics are good. That and a couple of leads from the prospects in attendance, and it will be another job well done. Or is it? Could it be better? This Audience Optimisation Analysis was conducted on our APAC Demand Generation Event Sample (n)

Many businesses must prioritise their carbon footprints due to mandatory sustainability and climate reporting regulations .  Even those with established Environmental, Social, and Governance (ESG) policies must demonstrate their contributions to sustainable development. So what about your business events? One significant area for improvement is food sourcing for corporate events, as food is the second largest contributor to a corporate event's carbon footprint (A Net Zero Roa