Privacy Policy

1. THE INFORMATION THAT WE COLLECT ABOUT YOU

​

1.1 Data collection and use

• We collect information directly from you or from third-party referrals, social media sites and other public internet sites, such as LinkedIn; and public resources such as telephone directories, newspapers, internet sites, commercially available marketing lists, registries or public records.

• The categories of information that we collect about you include personal information such as name and title, contact details, and company name; from communications with you; information you provide when posting content on social media sites; information you provide when you enter information on our website, such as when you provide contact details, payment card information, answer online questionnaires, or feedback forms; information you provide when you subscribe to email newsletters such as name, email address, job title; information you provide when registering for an online or member account, including name, business or personal email address, job title, organisation, organisation’s physical address, direct telephone number, photograph, and biographical details; where you have an online or member account, log-in credentials and information about your use of and preferences for these services; when you link your Brand Athlete account with your LinkedIn profile, we collect information from your profile, including your profile photograph; and URLs of webpages visited when you use www.brandathlete.net . 

• We use this information for certain activities including facilitating the business through communication with corporate clients and other business contacts, for example, to communicate about vendor briefings or details of conferences or webinars; for internal analysis and research to help us improve our services; to send marketing to business contacts regarding our services and products which may be of interest and to promote our business and brand; administering our website, investigating any complaints and providing customer service; and monitoring social media content to manage relations with our clients and promote our business and brand.    

• We use this information because it is necessary to perform our obligations or exercise our contractual rights; it is necessary to comply with applicable laws or regulations; we have a legitimate business interest to manage and promote our business and brand, provide and improve our services or operate our business; and we have your consent (where required under applicable law) to use your information for marketing. Where we rely on your consent, you have the right to withdraw consent by email contact@brandathlete.net.

 

We use this information for certain activities, including:

• Enabling you to access your Brand Athlete accounts across devices;

• Personalising your experience of our website, extension and apps;

• Administering our website, extension, and apps;

• Enabling peer networking opportunities based on your background and experience;

• Providing more customised client service;

• Investigating complaints;

• Monitoring social media content to manage relations with our clients and promote our business and brand.    

 

We use this information because:

• It is necessary to perform our obligations or exercise our contractual rights;

• It is necessary to comply with applicable laws or regulations;

• We have a legitimate business interest to:

  • Promote our brand and business through our website and through social media tools;

  • Monitor, investigate and report any attempts to breach the security of our website;

  • Provide and improve our services including, but not limited to, our research and our apps;

  • Operate our business;

• Where we have your consent (where required under applicable law), we may use your information for marketing and you have the right to withdraw consent by contacting us at contact@brandathlete.net.

 

Information we collect about the use of our website and apps from users.

​

Categories of information we collect about you include:

• Information captured in our web logs such as device information (e.g. device brand and model, screen dimensions), unique identification numbers (e.g. IP address and device ID), and browser information (e.g URL, browser type, pages visited, date/time of access), geo-location and other device-specific information, Internet connection information;

• Advertising information (such as size/type of ad, ad impressions, location/format of ad, data about interactions with ad);

• Behavioural information (such as information on the behaviour or presumed interests of individuals which are linked to those individuals and may be used to create a user profile); and

• Information captured by our cookies based on your cookie consent.

 

We use this information for certain activities, including:

• Personalising the experience of our website;

• Administering our website;

• Performing statistical and trend analysis to improve the user experience and performance of our website;

• Providing better, more customised client service;

• Investigating any complaints.    

 

We use this information because:

• It is necessary to comply with applicable laws or regulations;

• We have a legitimate business interest to:

  • Monitor, investigate and report any attempts to breach the security of our websites;

  • Improve the performance and user experience of our websites;

  • Customise the client experience.    

 

Information we collect from participants of a survey or diagnostic.

​

Categories of information we collect about you include:

• Personal information such as name and title, contact details, and company name; and

• Demographic information provided by your employer and

• Responses to survey or diagnostic questions.

 

We use this information for certain activities, including:

• Validating and analysing survey and diagnostics;

• Conducting general research, including creating or updating aggregate benchmark data sets and reports;

• Providing our services; and

• Developing new products and services.

 

We use this information because:

• We have a legitimate business interest to:

  • Provide and update benchmark data and analysis; and

  • Validate and update our products and services.

 

1.2 Special categories of information

 

Certain types of personal information are more sensitive than others. This includes information about health, disability, race, ethnicity, criminal offences (or alleged offences), political opinions, biometric information or religion. It is voluntary for you to disclose this information, but where we collect and receive these types of information about you, we have identified the type of special information, how we will use it and why we will use it.

 

Information we collect when you attend one of our virtual or destination conferences

 

Categories of information we collect about you include:

• Dietary requirements that may imply specific religious beliefs or medical conditions.

• Any physical or mental disability or impairment you may disclose to us.

 

We use this information for certain activities, including:

• Providing services that is suitable for attendees of our training, workshops and seminars.

 

We use this information because:

• You have consented by providing us with the information. Where we rely on your consent, you have the right to withdraw your consent by contacting us at contact@brandathlete.net.

 

1.3 Further information

​

Where we collect and use information for our legitimate interests as mentioned above, a legitimate interest will only apply when we consider that your interests or rights requiring protection of your personal information do not override our legitimate interests. For more information regarding our legitimate interests as applied to your personal information, please contact us at contact@brandathlete.net.

​

Our websites and online services are for individuals who are at least 18 years old. Our online services are not designed to be used by individuals under the age of 18.

​

In certain circumstances, if you do not provide personal information that is required, we will not be able to perform our contractual obligations or provide you with products and services. When this is the case, we will make it clear. 

​

Recorded Communications with Brand Athlete

​

We may ask to record calls for training, quality and research purposes. All recordings will be treated as confidential. If you do not want us to record your call, you will be given a chance to opt out. If your call is already in progress, you may ask us to turn off the recording at the start of the call. 

​

Communication with Colleagues, Peers or other professional contacts

​

You may use the send-to or share functionality on some of our sites or apps to send your colleagues, peers and other professional contacts information from Brand Athlete or its subsidiaries. In order to fulfil this request, we may ask you for third-party names and email addresses. We do not retain this data after any communication that is sent. Please be aware that your name and additional details may be included in the communication sent.

​

Payment Card Information

​

Where you choose to pay for any Brand Athlete products or services using your payment card, we will collect your personal data connected to your payment card. We use this personal data in order to process your payment and to prevent fraudulent transactions. We do this on the basis of your consent to process this information.

​

Restricted Areas

​

If you access the Restricted Areas of any of our sites, we may collect information about your access to and use of research materials, decision-support tools, and other online and offline resources we offer.

​

General Benchmarking and Research Purposes

​

Brand Athlete and its affiliates may use information disclosed through surveys or diagnostics or otherwise provided to or generated by Brand Athlete or its Affiliates (collectively “Research Data”) for validation, research and benchmarking purposes and product development. Unless otherwise specified prior to collection, Research Data will be disclosed in the aggregate and presented in anonymous form and will not include (directly or by inference) any information identifying participating organisations or any identifiable individual as the source of such data. Access to Research Data will be restricted to those individuals who need such access to deliver Brand Athlete products and/or services.

​

2. DISCLOSING YOUR PERSONAL INFORMATION:

​

We may disclose your personal information to third parties as follows:

• When we have your consent to do so, e.g., you have opted in to receive updates from us;

• To third parties who work on our behalf to service or maintain business contact databases, products and related IT systems, e.g., suppliers of the IT systems which we use to process personal information, or who provide other technical services for our knowledge platforms;

• To third parties providing services to us or on our behalf who have a need to access your information, e.g., our professional advisors (e.g. auditors and lawyers), analysts or venues for our conferences;

• To comply with applicable laws, protect rights, safety and property, and respond to lawful requests from public authorities (e.g., disclosing data in appropriate situations for national security or law enforcement purposes);

• Subject to applicable law, in the event that Brand Athlete is merged, sold, or in the event of a transfer of some or all of our assets (including in bankruptcy), or in the event of another corporate change, in connection with such a transaction, or for pre-transaction review in relation to such transactions.

 

Your personal information may be shared if we anonymise and/or aggregate it, as in these circumstances the information will cease to be personal information.

​

Utilisation Information

​

We may share information with our enterprise clients about how their employees use the sites and the resources available to them through the sites (e.g., how employees used certain features of the sites, utilisation trends, which features were most popular with the client’s employees).

​

3. DATA SUBJECT RIGHTS

​

In certain circumstances, you have certain rights regarding your personal information. A summary of each right and how you can exercise it is set out below. To exercise any of these rights, please contact us at contact@brandathlete.net. Such requests should include information to allow us to verify your identity(e.g., your name, address, email address or other information reasonably required). 

​

Where we receive your request to exercise one of these rights, we will respond without undue delay and within the time required by applicable law. This may be extended in certain circumstances, e.g., where requests are complex or numerous.

​

We will provide the information free of charge, except where requests are manifestly unfounded or excessive, or because of their repetitive nature. In these circumstances, we may charge a reasonable fee or refuse to act on the request. We will advise you of any fees prior to proceeding with a request. We may ask for additional information to verify your identity before carrying out a request.

​

How you can exercise the right

​

Right to access and/or correct your personal information

You have the right to access personal information we hold about you and to be provided with a copy of the information (in most circumstances). You also have the right to correct any information we may hold about you that is inaccurate.

​

Right to restrict use of your personal information

You have the right to ask us to restrict processing of your personal information where one of the following applies:

• The processing is unlawful but you want us to restrict use of the data instead of deleting it;

• Where you contest the accuracy of your personal information, the restriction will apply until we have verified the accuracy or corrected your personal information;

• We no longer require the personal information for the purposes of processing, but are required to keep it in connection with a legal claim;

• You have exercised your right to object to the processing. The restriction will apply until we have taken steps to verify whether we have compelling legitimate grounds to continue processing. 

 

Right to request deletion of your personal information

You have the right to ask us to delete your personal information in certain circumstances. If you want to opt-out from receiving marketing communications, the best way to do so is to allow us to retain your information with a “do not contact” tag so we know not to contact you in the future. There are also certain exceptions where we may refuse an erasure request, for example, where the personal information is required to comply with a legal obligation or for the establishment, exercise or defence of legal claims.

​

Right to object to the processing of your personal information

You may object to our use of your personal information for marketing purposes. You may also object to the processing of your personal information in cases where we have used legitimate interests as the basis for processing. In such cases, we will stop processing your personal information until we verify that we have compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms in asking us to stop processing the data, or in limited cases where we need to continue processing the data for the establishment, exercise, or defence of legal claims.

​

Right to data portability 

In most cases, you have the right to receive all personal information you have provided to us in a structured, commonly used, and machine-readable format and to transmit this data to another data controller, where technically feasible.

​

Right to lodge a complaint with a supervisory authority

If you object to our processing of your personal information, you have the right to complain to the relevant data protection authority in the country where you reside, where you work, or where the alleged infringement of data protection laws has taken place.

 

4. RETENTION PERIODS

​

We will retain your personal information for as long as required to perform the purposes for which the data was collected, depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations require us to retain it.  

​

In general terms, this will mean that your personal information will be kept for the duration of our relationship with you and:

• the period required by tax and company laws and regulations; and

• as long as it is necessary for you to be able to bring a claim against us and for us to be able to defend ourselves against any legal claims. This will generally be the length of the relationship plus the length of any applicable statutory limitation period under local laws. 

 

5. CHOICES ABOUT YOUR INFORMATION

​

We believe it is important to give you choices about the use of your information. We will use your information as described in this Policy (or any other conference- or service-specific Privacy Policy). If we want to use your information for a purpose not described in this Policy, we will first get your consent to do so.

​

Marketing Communications

We will respect your wishes not to receive marketing communications. You can change your marketing preferences by contacting us at contact@brandathlete.net. If you gave us your email address to receive marketing communications, you can opt out at any time by using the unsubscribe links or instructions included at the bottom of our emails. Please note that we will continue to send you service-related communications regardless of any opt-out request. We will not sell or share your information or information with third parties (other than our subsidiaries or affiliates) for their own promotional or marketing purposes unless you give us consent to do so and where permitted by applicable law.

​

Training, workshops, seminars or other events

When you attend one of our training, workshops, seminars or other events, you may be issued a conference badge with an RFID chip, which has a unique identifier that can be scanned from various distances. We may use the RFID information to administer and improve the Brand Athlete experience and solicit feedback and/or interest in Brand Athlete products and services. We will not sell or share RFID information with third parties (other than our subsidiaries and affiliates) for their own marketing and promotional purposes. 

We allow Partners and Sponsors to scan attendee badges at our seminars. If you choose to allow  Partners and Sponsors to scan your badge, you are giving us your consent to provide your contact details to that Partner or Sponsor. Our Partners and Sponsors use of any information you choose to share with them in this way is governed by each Partners and Sponsors Privacy Policy. Badge scanning is optional and you may refuse to have your badge scanned by the Partners and Sponsors.

​

6. SECURITY

​

We have implemented administrative, technical, and physical security measures to help prevent unauthorised access. Despite these measures, no data transmission over the Internet can be entirely secure, and we cannot guarantee or warrant the security of any information you transmit via our websites or apps. Please note that you are responsible for maintaining the security of your credentials used to access any Brand Athlete service or account, and you must report suspected unauthorised activity to us.

​

We make reasonable efforts to restrict access to information to only those employees, contractors, and agents who need such access in order to operate, develop, improve, or deliver our programmes, products, and services.

​

7. COOKIES AND SIMILAR TECHNOLOGIES

​

A cookie is a small text file which includes a unique identifier that is sent by a web server to the browser on your computer, mobile phone or any other internet enabled device when you visit an on-line site. Cookies and similar technologies are widely used to make websites work efficiently and to collect information about your online preferences.  For simplicity, we refer to all these technologies as "cookies".

​

Some of our website pages may contain electronic images known as web beacons (also known as clear gifs, tags or pixels) that allow us to count users who have visited our pages. Web beacons collect only limited information, e.g. a cookie number, time and date of a page view, and a description of the page on which the web beacon resides. We may also carry web beacons placed by third party advertisers. These beacons do not carry any information that could directly identify you.

We also include web beacons in e-mail messages or newsletters to track whether you open the messages. We use this information to customise our services and measure the overall effectiveness of our online content, advertising campaigns, and products and services we offer through the Site. Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove flash cookies. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel.

​

8. MISCELLANEOUS

​

8.1 Links

We provide links to other websites or resources that are not part of the products, programmes, or services run by Brand Athlete. We do not control these websites or their privacy practices, and any information you provide to these sites is subject to the Privacy Policies of those sites and not this Policy.

​

8.2 Changes to this Policy

From time to time, we may change and/or update this Policy. If this Policy changes in any way, we will post an updated version on this website. We recommend you regularly review this website to ensure that you are always aware of our information practices and any changes to such. Any changes to this Policy will go into effect on posting to this page.