Audience optimisation – two sides of one coin

It's a full house and all your key executives are in town. Registrations were down, so you're glad that you opened the event up to others you wouldn't normally target. They might not turn into anything, but at least the room is full. The optics are good. That and a couple of leads from the prospects in attendance, and it will be another job well done. Or is it? Could it be better?

This Audience Optimisation Analysis was conducted on our APAC Demand Generation Event Sample (n) and explores how pursuing attendee quality together by reducing audience waste can boost event portfolio performance. (n) = 11,365 events, 14 counties & 122,406 attendees.